Winning the Ballston Business Improvement District’s 2014 Restaurant Challenge made the SER concept a reality. Curry Architects helped create this authentic Spanish tavern or “food house” with a casual hipster vibe. Rather than the expected tapas, SER offers culinary and cultural adventures representing every region of Spain. The concept for the space was an easygoing gathering spot where guests could enjoy typical comfort foods and beverages from Spain at any time of the day or night. The design calls on using vivid colors, warm woods, and photos of the SER family to create a welcoming atmosphere. SER is repeatedly recognized as one of the best restaurants in the region.